Jumbo trollies are on their way out, Britain now prefers blueberries to strawberries and sales of vegetarian ready-meals are on the rise, according to a new report on food shopping habits.
Two-thirds of Britons now nip to a supermarket more than once a day, and one in 10 people decide what to buy for an evening meal just before they eat it – often stopping to shop for it on the way home from work.
Longer opening hours and more convenience stores have combined with a drive among shoppers to waste less and stop themselves “over-buying” to a new trend called “as and when shopping”. The Waitrose Food and Drink Report 2017 says consumers treat supermarkets like walk-in fridges.
Now if people are just nipping into a shop by walking there that’s fine (although why anyone would want to visit a supermarket so frequently seems shal we say – odd! But if people are driving to a store after work, making more trips that’s not good for the environment or for the wider community.
Again we need to look at the wider implications of longer opening hours, they may be convenient for some shoppers but inconvenient for people who work there and local communities.