We can divide the actions that are required to provide clean air (and other environmental goods) into two neat categories, those at a general strategic policy level and those at an individual level.
1) Policy level
Reduce the housing target in the Local plan to a sustainable level, one that meets local need not encourages people to move to Cornwall;
Encourage people to shop locally and use local facilities;
Reject development proposals which generate extra car traffic;
Invest in alternative transport – bus and rail;
Encourage non-car transport modes;
Discourage the widening of opening hours which encourages travel and reduces the scope for alternative transport modes;
Charge motorists for car parking in all car parks, particularly retail outlets.
2) Individual level/lifestyle choices
Despite the refrain that ‘in Cornwall you need a car’, in reality it’s not that you need a car but how often you use it and for what purpose.
People can reduce car use by: walking or cycling; catch a bus or use the train. Sometimes not travelling is an option;
Try to link various trips together such as shopping on the way back from work rather than making a separate trip;
Accept that living in Cornwall, particularly in more rural areas does mean that you cannot have the same lifestyle as if you were living in a large city;
Think about where you live or want to live – if you want to go out every night to enjoy the night life and fooderies – live in a town, don’t expect to travel in from your rural retreat;
And, above all think of others and the environment – your private car trip imposes costs on others!