The news headline sayes it all- Poldark power! Cornwall braced for a boom in house buyers inspired by TV’s latest drama
Brooding good looks, a breath of fresh air and all kinds of hidden depths. Yes, Aidan Turner, the new Ross Poldark, has set hearts a-flutter in the BBC’s latest Sunday blockbuster, but the exact same compliments apply to the county where the series was filmed. And that can only be good news for the Cornish economy.
Popular programmes attract international tourists or ‘set jetters’ – a tranche of visitors who brought in more than £100 million to the economy, outside London, in 2014.
Creative England – the company that found the locations for the series – says the most successful areas with ‘set jetters’ attract about £1.6million a year. There is no reason why Poldark should not do the same. ‘Just like Doc Martin before it, Poldark will give viewers a reminder of how beautiful Cornwall is,’ says Christopher Bailey, of Knight Frank estate agent in Exeter. ‘We are looking forward to a busy summer.’
Just what we need, jet setters flying into Cornwall and buying up a few more properties. Its a good job the housing target is enough to cater for all this ‘need’!